It just got a whole lot easier to increase your Twitter following. Today, Twitter announced it has introduced its new, official Follow Button.

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The new button makes it easy for website visitors to start following the Twitter accounts that are most interesting to them. For marketers, it offers an easy way to generate new followers and, ultimately, increase social media reach.

So far today, Twitter has reported that more than 50 sites have added the new button. Want to increase your business' reach on Twitter? Start by adding the new button to your website and/or blog!

How to Add the Twitter Follow Button to Your Site

It's extremely easy to configure:

  1. Visit
  2. Complete the form with your Twitter username, background color preference, whether you want your follower count to show, and language choice.
  3. Copy the button's code and paste it into the HTML of your website or blog where you want it to appear.
  4. Watch the new followers start rolling in!  
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Voila! The new button, similar to how the Facebook "Like" button works on websites, enables users to start following your business' Twitter account with a single click. Visitors never even have to leave your web page, enhancing their user experience and allowing you to increase the number of new Twitter followers you generate from your website.

Why Increasing Reach Is Important for Marketers

People who follow your social media accounts are more likely to engage with your brand, retweet your content , and become fans and evangelists for your company. Don't miss out on easy steps like this that you can take to increase your business' reach in social media.

The better your reach, the more likely people will find you online and share your content with their followers. This gives you access not just to your network of followers, but also your followers' network of followers!

Will you add the new Twitter Follow Button to your website or blog? Why is increasing social media reach important to your business?

Originally published May 31, 2011 5:38:00 PM, updated July 28 2017


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