I recently spoke at Demandcon in San Francisco (I'll tweet the slides later today via
there if you want to take a look). I wanted to give three awesome pieces of advice that would
help people succeed with inbound marketing. The trouble was, what should the 3 things be?
Leading up to the event, I struggled to articulate the essence of inbound marketing in three concise, actionable statements. I couldn't sleep, and I was stressed.
And then I finally remembered that I work with 200 of the most brilliant marketers in the world, and I could just ask them to tell me the answer.
So I fired off an email with the following simple question (and then I went to sleep): "If you could only give three pieces of advice to marketers before you die, what would you say?"
The responses I got from my colleagues were awesome: passionate, pragmatic, and characteristically MITish:
Stop thinking like an advertiser. Stop renting your audience. Build your own. Start thinking like a publisher.
Marketing is not about arts & crafts. You need to understand (based on data) what's working and what's not. Then, you need to stop doing the stuff that isn't working (or fix it), and do more of the stuff that
3. You need to get good at
your traffic into leads & customers.
The best part of this process was the emails I got back from my colleagues. I've included the highlights below. Click the little light bulb guy and the quote shows up below the table.
Stop thinking like an advertiser; start thinking like a publisher
Marketing isn't about arts & crafts; get g