Is your target audience on Facebook? First of all, yes.
Pretty much every demographic is represented on Facebook these days, with more than 600 million active users. But how do you know how much of your target audience is really
represented on Facebook
Turns out that Facebook has a free tool that can give you some quick and dirty stats on Facebook user demographics:
The Facebook ad manager
Facebook's ad manager has audience targeting
- so that you can target your Facebook ads to particular users - that also
gives the approximate number of users that fit your target market
. The tool itself is
, you don't need to go through with buying an ad to use the targeting tool.
Here are the 4 steps to use Facebook's ad targeting tool to find out if your target audience is on Facebook.
1. Go to Facebook.com/Advertising and click "Create an Ad."