Have you heard of the attention economy? It’s the reality we live in today. It’s a system in which time is our most powerful and scarcest resource.

Then how do you find the time to create content when you have real business to take care of? Surely, this is a challenge you have encountered many times. This is why we wanted to address this question in today’s Weekly Marketing Cast :

Stop Looking for Excuses

“I completely recognize being busy,” says David Meerman Scott. It’s something we all experience and often point out as an excuse for not getting other stuff done. But it’s time to stop looking for excuses and start prioritizing your daily tasks by their scalability. 

It Shouldn’t Consume Your Entire Day

Yes, inbound marketing should be an essential part of your business operations but it doesn’t have to consume all your time. For instance, David spends about six hours a week actively creating content, whether that is in the form of blog posts, video, an eBook or social media. “It’s little snippets when I can find the time,” he says. For instance, David would do content creation while waiting on hold or traveling. Simply multitask when possible.

Just Fit It into Your Day

So the challenge you will face is basically fitting these “snippets” in your day. One way in which you can handle this is by perceiving it as an exercise. Working out is important to your health, right? That’s why you try to fit it in your everyday life. Similarly, doing inbound marketing is important to the health of your business. Try to fit it into your everyday life, too.

Do you have any tips for time management?


Originally published Jun 20, 2011 9:00:00 AM, updated July 11 2013

Topics:

Inbound Marketing Content Marketing