Social enterprise software company Jive just released a new study called the Jive Social Business Index , which surveyed 902 U.S.-based executives at large and mid-sized companies.

A few interesting stats from the study include:

  • 53% of executives believe they must adopt social business or risk falling behind.
  • 70% of executives and 51% of millennials have downloaded at least 1 web-­based application for work use, either on their mobile device or personal computer.
  • 89% of executives, 88% of millennials, and 76% of general knowledge workers believe they and their teams would be more productive if they could dramatically reduce the time spent writing and reading emails.
jive social business index infographic 1 resized 600

Marketing Takeaway

Yes, executives understand that having a more social business and marketing strategy is important, but few feel good about their current one. As a marketer, it is important to offer guidance to your management team as they develop and plan their social strategies. Also note the data about the desire to reduce time spent on email. This survey shows that as companies adopt social technology , they will be looking to reduce email usage. Email will still be an important component of marketing for years to come, so start planning to diversify your marketing strategies today.

Originally published Jun 29, 2011 1:39:00 PM, updated October 20 2016


Social Media Strategy