You can go about this in a friend-to-friend interaction, but even better, a business-to-customer interaction! This is a personable way to show there is a human behind your marketing tweets.
Jump in the loop, tweeps... it gets fun.
Tweet the hashtag to share your marketing tips! Followers who find your tips useful are bound to seek more information about you. Also search the hashtag to find new advice.
Does your company have a blog to pass along? What blogs do your employees read and recommend? Which blogs do you feel are influential to your industry?
Ask questions to your customers. Make business-related inquiries to learn what they think. But you can also ask general, leisurely questions. Make your followers feel appreciated by retweeting or replying to their answers.
Engage in casual conversation with your followers. How about running a contest? People love winning things, and will follow numbers of accounts that give things away. The best #TT answer deserves a freebie! Everyone will love you.
Recommend that your Twitter followers follow your fellow employees. Suggest accounts to follow that are relevant to your industry. This is a great way to gain followers- if you are viewed as influential in your industry, or if someone just enjoys the information you share, you could be included in a #FF tweet.
Do you have alternative daily discussions? What about for weekends? (Because we all know #WackWeekend doesn't cut it.)