Inbound marketing is gaining traction among a variety of businesses. Whether you're big or small, B2B or B2C, if you're classified as ecommerce or you own a brick and mortar company, many of you understand and are taking advantage of the benefits that inbound marketing can afford your business.
But where will inbound marketing go from here? Check out our new infographic below to find out!
Businesses and marketers who are employing inbound marketing techniques such as search engine optimization, blogging, social media, etc. are having success with these tactics and are therefore allocating more and more of their marketing budget to inbound marketing. They're experiencing business benefits that include a 62% lower cost-per-lead average from inbound marketing compared to traditional outbound marketing.
With inbound marketing channels projected to only grow in usage over the coming years, marketers not yet using inbound marketing to their advantage are missing out on a powerful addition to their marketing mix. Don't fall behind your competition because you're too wary of online marketing channels. You should be convinced of the value of inbound marketing now more than ever. And hey, the proof is in the pudding.