Search engine optimization (SEO) is an important component of inbound marketing. As an online marketer, you likely know that SEO has two categories of influence on search engine rank. The first category is on-page factors , which include all the elements of a web page. The second category is off-page factors , which include inbound links, social media, authority, etc. However, are you aware of all the factors that make up these two categories?

Our friends over at Search Engine Land released an awesome new infographic that uses the periodic table format to explain all of the SEO ranking factors. Two versions of the infographic are below, but you can download the full-sized version from Search Engine Land .

seo ranking factors

SEO Ranking Factors resized 600

Marketing Takeaway

SEO has a lot of ranking factors. Examine the information in this infographic to understand the elements that might currently be missing from your search engine marketing strategy. Understand that SEO today is about far more than keyword stuffing and link building.


Originally published Jul 20, 2011 1:27:00 PM, updated July 28 2017

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Measuring SEO