Search engine optimization
(SEO) is an important component of inbound marketing. As an online marketer, you likely know that SEO has two categories of influence on search engine rank. The first category is
, which include all the elements of a web page. The second category is
, which include inbound links, social media, authority, etc. However, are you aware of
the factors that make up these two categories?
SEO has a lot of ranking factors. Examine the information in this infographic to understand the elements that might currently be missing from your search engine marketing strategy. Understand that SEO today is about far more than keyword stuffing and link building.
Originally published Jul 20, 2011 1:27:00 PM, updated July 28 2017