This is a guest post by Marissa Lowman. 

Headlines are the lifeblood of web and landing pages. Ever since the <h1> tag was invented, they’ve been the most important copy on a page…making or breaking the story or idea being communicated. If there is one consistent finding in landing page testing, it’s that headlines play one of the most crucial parts in conversion. A good headline pulls readers in to learn more while a bad headline fails to resonate and loses readers instantly.

Download our free report here for even more data-backed tips on writing awesome titles and headlines.

But writing great headlines is easier said than done. Unless you’re a professional copywriter, writing headlines is  hard . It can be difficult to say exactly what you want while staying interesting at the same time.

7 Types of Headlines

1.  The Know-it-All

These headlines offer practical advice or tips.

2.  The Teacher

These headlines teach you something you didn’t already know.

3.  The Gossip

These types of headlines stir up controversy, pique your interest, and often have you asking “and then what happened?”

4.  The Instigator

These headlines make bold statements, which may or may not be true, but they make you want to click to find out.

5.  The Nay-Sayer

These headlines convince you that what you don’t know will hurt you.

6.  The Campaigner

These headlines provoke people who have similar problems or issues to click on the articles and connect with other like-minded people.

7.  The Connector

These articles show the connection between two seemingly unrelated things.

Have you come across any effective headlines lately? What category were they in? Why did you click on them?

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Originally published Jul 29, 2011 1:09:00 PM, updated February 20 2017


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