According to an Inc.com article , a Facebook spokesperson said, “Facebook allows small businesses to create rich social experiences, build lasting relationships and amplify the most powerful type of marketing—word of mouth. We created Facebook.com/Business to make it even easier for people to reach these objectives and grow.”
It is clear that Facebook and other social media companies are growing up and working on refining their monetization strategy. Facebook understands that for it to generate revenue from not only major brands but also small business owners it has to provide education for businesses. While much of the information is pretty basic, especially if you have already read some of our Facebook Marketing ebooks , it is valuable information for businesses that are new to Facebook. Especially valuable is the information and walk-through content that Facebook provides around its advertising platform.
Facebook is an important part of a successful social media marketing campaign, regardless if you are a B2C or B2B company. It is important to get the basics right, which include setting up a Facebook Page. Once you have the basics down, be sure to test other aspects of Facebook marketing, including their advertising platform, to determine how it works for your business. Stay on the look-out for more social networks working harder to cater to business users.
What do you think of Facebook's new resources?