I can't even begin to explain how frustrating it is to be searching for a specific person, business, or brand in social media only to find that ... they're impossible to find! If social media is supposed to make it easy for your fans, prospects, and customers to connect with you, shouldn't it be easy for them to find you there in the first place? And a lot of times, it isn't because the particular subject doesn't have social media accounts set up. It's simply because they're not promoting the presence they have!
Once you've created your social media accounts and optimized your profiles, the next step is to promote them and increase your reach. Don't miss out on these 5 simple places to promote your presence. It's as simple as adding social media follow links and buttons, but you'd be surprised how often this low-hanging fruit gets neglected...
5 Places to Promote Your Social Media Presence
1. On Your Blog: Considering it's such a hub for new activity and fresh content for many websites, your blog is often the first place people will look to see if you're on social networks like Facebook, Twitter, LinkedIn, etc. Add easy-to-find follow buttons to the sidebar of your blog. If you don't have a business blog but still maintain a social media presence, consider adding these follow buttons to your homepage instead.
2. On Your "About Us" Page: The "About Us" page on your website is another logical place to promote your presence. Frequently visited by new site visitors and often a destination page for media professionals and bloggers looking for more information about your company, products, and services, your website's "About Us" page is an obvious choice for the promotion of your social presence.
3. In Your Emails: These days, email and social media should go hand in hand. Include small follow buttons or links in the footer of your email sends to encourage email recipients to connect with you in social media.
4. On Your Other Social Media Accounts: This might sound odd, but think about it. If someone is willing to Like your Facebook Page and they are also on Twitter and LinkedIn, they'll likely be interested in your presence on those sites, too.
5. On Print Materials: If you are the owner of a brick and mortar business and are using print advertising or other materials to complement your internet marketing strategy , consider adding social media logos and corresponding URLs to your profile pages on these sites right onto your ads and promotional materials. This will encourage people who discover you offline to also connect with you online, making for a truly integrated campaign.
Where else do you suggest promoting your business' social media presence ?
Originally published Aug 11, 2011 9:00:00 AM, updated March 21 2013