With new social networks and social media services popping up all the time, it's easy for us marketers to feel daunted. With each network often coining its own social media lingo, learning the ins and outs of new platforms can seem almost as difficult as learning a foreign language.

That said, successful inbound marketers will stay on top of these new platforms, making an attempt to understand their business potential and how they can be used in their own marketing campaigns. For those of us a bit overwhelmed by the various social networks available today, a new infographic created by Mashable helps to compare the various offerings and dynamics of these different platforms.

social network comparison mashable infographics resized 600

Marketing Takeaway:

With new trends, services, and platforms emerging regularly, inbound marketers must be nimble enough to evaluate and embrace new tools to stay ahead of competitors. Stay on top of these new developments by reading marketing blogs and news sites so you're ahead of the curve.

When new tools break onto the scene, try them out for yourself, and keep an eye out for their marketing potential as it applies to your business. Not all social networks are for everyone, but only you can tell if one is applicable to your business, industry, and your target audience.

What do you think of Mashable's new infographic? Does it help you differentiate between the features of these popular social networks and clarify how your particular business can take advantage of them?

Originally published Aug 10, 2011 5:00:00 PM, updated July 28 2017


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