These days, social media is becoming an important part of many businesses' internet presence . People post product questions on Facebook, seek recommendations on Twitter, and view promotional videos on YouTube.
When I'm looking for information about a particular business, I'm most likely to click the Facebook bookmark on my browser and search for that business' Page. When I want to catch instant updates, I'll follow that business' Twitter stream. To check out a band or DJ, I'll visit YouTube. These quick searches are increasingly becoming a common way for people to search for your business, instead of just turning to traditional search engines like Google.
Case in point: you need more than just a website to be effective with internet marketing. Today, using social media to direct traffic to your website and generate new leads should be an indispensable part of your marketing mix.
The countless social media platforms that exist online provide you with endless opportunities to get found. And the more platforms you participate in, the more likely you'll turn up in search results, especially now that social media is a part of search engine algorithms.
The hard part is prioritizing which platforms you should dedicate your time to, as it seems almost impossible to maintain a presence on all of them while achieving the same success. That's why we've just launched our newest ebook " How to Enhance Your Internet Presence With Social Media ."
This 34-page ebook narrows social media down to four cores:
Not only will you learn about each platform, but you will also find out how to use each of them to enhance your business' internet presence and optimize it for lead generation. Once you've developed a presence on these platforms, the ebook also shares three key strategies for building a loyal following.
So what are you waiting for? Start enhancing your business' internet presence now. Our free ebook is just what you need to get started, so go ahead and download your copy today!
Originally published Aug 12, 2011 5:30:00 PM, updated October 20 2016