While I know "engaging in the conversation" has applications for customer service and retention as well as public relations, it turns my stomach every time I hear someone talk about it as marketing advice.
So I've been conducting research for a few months now for our upcoming
Science of Social Media webinar
, and what I've found ultimately debunks myths about engaging in conversation and its effect on social media reach.
Basically, "engaging in the conversation" does not increase your reach in social media, and here's the data that backs me up.
How do you feel about this data? Does it change your outlook on social media engagement?
How to Deal With Negative Comments on Social Media [+ Examples]
5 Proven Social Media Engagement Strategies for 2023
Facebook and Instagram Might Remove Like Counts: What This Means for Marketers
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Shared Content Optimization: What It Is & Why You Need to Care
5 Psychological Concepts That'll Strengthen Your Social Media Strategy
A 5-Step Plan for Finding & Engaging With Influential People Online
How to Use Instagram Photos to Boost Your Email Engagement [Infographic]
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