Today @HubSpot acquired @oneforty, a social media marketing company based in Cambridge, MA. #Hub140 -   Tweet This

Like @HubSpot, @oneforty recognizes the importance of social media in the transformation of marketing. #Hub140   Tweet This

.@oneforty created a directory of social media applications and the social media marketing tool SocialBase. #Hub140   Tweet This

The @oneforty directory will merge into the @HubSpot App Marketplace, the largest app store for marketing. #Hub140   Tweet This

Features from the @oneforty product SocialBase will be incorporated into the @HubSpot product. #Hub140   Tweet This

This acquisition of @oneforty comes just two months after @HubSpot acquired @Performable. #Hub140   Tweet This

In March, @HubSpot received $32 million in Series D funding from Sequoia Capital, Google Ventures, and #Hub140   Tweet This

After Series D funding, CEO Brian Halligan (@bhalligan) said @HubSpot would acquire other inbound marketing companies. #Hub140   Tweet This

Having @oneforty join our team and working with them on transforming marketing is exciting, said @bhalligan. #Hub140   Tweet This

The combined social media expertise of @HubSpot + @oneforty will benefit all of our customers, @bhalligan said. #Hub140   Tweet This

The @oneforty CEO Laura Fitton (@pistachio) and her team will be joining @HubSpot's team in its Cambridge office immediately. #Hub140   Tweet This

The acquisition of @oneforty will grow the team at @HubSpot to 285 people. #Hub140   Tweet This


.@HubSpot provides an all-in-one inbound marketing platform used by 5,000 businesses of all sizes. #Hub140   Tweet This

Originally published Aug 18, 2011 4:30:00 PM, updated October 20 2016