hand hold There's a common misconception among many marketers that email is dying in the face of social media marketing. While social media is a hot marketing channel, this opinion couldn't be farther from the truth. In fact, when used effectively, email marketing and social media can actually have a long, happy, and fulfilling marriage.

It's true -- email marketing and social media should actually go hand in hand.

Why Social Media Makes Email More Powerful

An email without social media is essentially an island, but with social media, the content in your email marketing has much better potential to spread, helping you extend the reach of your email marketing substantially. Adding social media sharing buttons to your emails allows recipients to share content in your email with their networks, enabling your email content to reach more people than just your email list. In addition, the incorporation of social elements into email messages makes consumers even more engaged with their email inbox.

The key is knowing how to use social media to effectively leverage its power in your email marketing.

How to Effectively Leverage Social Media in Email Marketing

Because this is such an important inbound marketing topic, and because we think all inbound marketers should understand how to integrate social media with their email marketing efforts, we've put together " The Definitive Guide to Integrating Social Media and Email ," our newest ebook to join the ranks of our free marketing resources. And luckily, we just released it today!

Reading our new ebook will help you:

  • Discover where your social media audience is.
  • Use social networks to grow your email list.  
  • Use email to grow social followers and expand your reach.
  • Develop the right content approach for each channel. 
  • Tie it all together for integrated campaigns.  
  • Monitor metrics and measure results.

So if you're interested in making your business' email marketing efforts even more effective at generating leads and customers, download our new guide . After all, it's free!

Photo Credit: Alejandro Hernandez

Originally published Aug 18, 2011 2:45:00 PM, updated October 20 2016


Email Marketing