that HubSpot made it onto the Inc. 500 Fastest Growing Companies List. Because data and analytics are in our blood, we thought it would be interesting to see what would happen when we analyzed the companies on the
Inc. 500 list
We came up with some interesting results. Overall, the main takeaway from the data is that the companies on the list score better than companies in general.
Here are some specific data points:
160 of the 500 companies (32%) scored in the top 10% of all websites. They earned a Website Grade over 90.
The top 50 on the list averaged a grade of 67.
The top 100 averaged a grade of 70.
Overall the average of companies on the list is 70, which means that, on average, this year's Inc. 500 companies score better than 70% of all websites scored by Website Grader.
(Note: The websites for highlighted companies did not return a report in Website Grader.)
Successful companies today are realizing the importance of having an
effective web presence
that takes advantage of inbound marketing strategies such as SEO, blogging and content creation, social media, landing pages, etc. From our analysis of the data we've gathered from Website Grader, it's obvious that the companies on the Inc. 500 list understand the importance of inbound marketing as well.
As a marketer,
need to be leveraging inbound marketing, too. How does your company fare?
Grade your website
today to find out!
Originally published Aug 23, 2011 8:00:00 PM, updated July 11 2013