We hear a ton of marketing myths everyday that have no basis on research or facts. They're simply made-up fantasies that people have come to believe. But let's face it, we marketers can't afford to live in a fantasy world. Instead, we need to rely on cold, hard facts to guide us in the right direction toward inbound marketing success.
That's why we've released our newest ebook to help you separate marketing fact from fantasy. Download your copy here, and tweet some of your favorite facts below! Some of them might surprise you.
Fantasy: Inbound marketing focuses exclusively on top-of-the-funnel objectives like attracting prospects & leads.
Fact: Inbound marketing helps attract leads & also helps convert those leads into paying customers. (Tweet This)
Fantasy:B2B companies don't need to waste their time on Twitter, Facebook & LinkedIn.
Fact: 39% of B2B companies using Twitter & 41% using Facebook have acquired new customers from it. (Tweet This)
Fantasy:Facebook may be great for building buzz, but it has yet to prove itself as an effective channel for generating sales.
Fact: 41% of B2B companies & 62% of B2C companies using Facebook have acquired a customer from it. (Tweet This)
Fact: 51% of Facebook fans are more likely to buy brands they 'like.' (Tweet This)
Fantasy: Social networks are only for youngsters.
Fact: 40% of Facebook's active users are over the age of 35. (Tweet This)
Fact: 52% of 55-64 year old internet users have joined a social network. (Tweet This)
Fact: 93% of US adult internet users are on Facebook. (Tweet This)
Fantasy: Social media may be helping big brands w/ big bucks extend their reach & influence online, but it doesn't to squat for small businesses.
Fact: 57% of small businesses say social media is beneficial to their business. (Tweet This)
Fantasy: Twitter is an annoying, pointless waste of time with no real business value.
Fact: Companies that use Twitter average 2x more leads than those that don't. (Tweet This)
Fact: Companies with 1,000+ Twitter followers get 6x more traffic. (Tweet This)
Fact: 42% of companies that use Twitter for marketing have acquired a customer through it. (Tweet This)
Fantasy: Saying "please retweet" in a tweet only annoys people.
Fact: Saying "Please ReTweet" in a tweet leads to more tweets. (Tweet This)
Content, Blogging & SEO
Fantasy: If you give your content away for free, prospects will never buy your full-fledged offering.
Fact: "Free trials" are an excellent way to demonstrate the value of your product & increase conversion. (Tweet This)