Whoever said business content had to be limited to text? Creative content can be fun and effective, and it can take the form of more than just text-based blog articles and ebooks. And there are so many possibilities! Infographics, cartoons, and slideshows can all be great content options. But perhaps one of the most fun and engaging forms of content you can create is video!
Video can give marketers a chance to appeal to more visually oriented prospects and customers, and it can also give you a chance to give them a peek into your unique company culture. And did we mention how fun it is? If you're still not convinced of the power of video, check out some of our own top inbound marketing videos for inspiration ... and perhaps a chuckle or two.
Synopsis: Popular music video about a frustrated outbound marketer who sings her heart out about the horrible life of outbound marketing. Original lyrics sung to Alanis Morissette's "You Oughta Know."
2. Link Love
Synopsis: Anna Darling, a struggling marketer on a mission to bring inbound marketing to Outbound Enterprises, refuses to adhere to her company's dated and ineffective marketing methods. As she suffers the wrath of her boss and colleagues, her best friend offers encouragement and an office romance fuels her fire.
Synopsis: The first episode in the comedy web series, Foursquare Cops.
Synopsis: Greta Get Found, Chris Covert, Annie Analyze, and Captain Inbound work together to defeat the Sultan of Spam in the first episode of the Captain Inbound web series!
Synopsis: Inbound marketing music video featuring the SEO Rapper.
Synopsis: HubSpot hasn't always been fluent in the language of Twitter. It took intensive training sessions led by HubSpot's social media frontiersman and CMO, Michael Scott ... er, Volpe.
Synopsis: Music video about rapping marketer, Sir Convert-A-Lot and his obsession with lead conversion and inbound marketing. Original lyrics sung to Sir Mix-A-Lot's "Baby Got Back."
Synopsis: Inbound Marketing vs. Outbound Marketing talk about how cold calls and telemarketing don't work.
Synopsis: Vulgar unicorns, who live in a fantasy world, share misleading marketing fantasies in this animated video.
Which video did you enjoy the most? Are you incorporating creative content such as video into your marketing efforts?