I often talk about the need to make content on the web "scan-able" and the importance of breaking up text, using short sentences and lots of bullet points. Generally, for the web, these ideas are not considered crazy. But did you ever wonder if the complexity of a book author's writing affected their success?
If you want a great tool for evaluating the readability of any content on the web, use Website Grader. Part of the free report (toward the bottom) shows a "Readability Level" which shows you the grade level your content for whatever page you put into Website Grader. Shoot for a low enough grade level that your content is easily scanned, probably about 7th grade.
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Originally published Oct 30, 2007 1:29:00 PM, updated July 28 2017