Blogging is key to any inbound marketing plan. Not only is it a great way to add pages to your site and increase your footprint, it also improves your search rankings and helps get more inbound links. However, by writing and publishing blog articles, you aren't getting the most out of all your efforts, you also need to promote your content. 

In order to determine what promoting a blog post can do for you, we took a look at the blog posts of our 5000 customers. We reviewed the results for posts that were shared via Twitter and Facebook after being written and compared them to posts that were not shared. We learned that when posted to Twitter and Facebook after being written blog posts generated, 

160% More Page Views

It's not surprising that telling people about your blog post generates more page views. It is interesting that blog posts shared only on Twitter tended to have 63% more page views than those shared on Facebook and 117% more page views than those not shared at all. 

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149% More Inbound Links

Sharing your blog posts also dramatically increases the number of inbound links a post will receive. Posts only shared on Twitter had 54% more inbound links than those shared just on Facebook, and 113% more than those not shared at all. 

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55% More Comments

Blog posts shared via Twitter and Facebook also generated 55% more comments than those not shared at all. What's interesting is that only with comments does Facebook generate a higher return than Twitter. 

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Marketing Takeaway

Writing and publishing a blog post isn't enough. You need to promote your blog posts and tell people about them! Using social media to get the word out and let people know about your post is a great way to boost page views, inbound links and comments. 

In order to save time, look into whether your blogging software can automatically share your blog posts on Twitter and Facebook when you publish them. If your software doesn't take this step for you, look into external tools like Twitterfeed .


Originally published Sep 27, 2011 2:00:00 PM, updated October 20 2016


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