Successful inbound marketers should always be promoting the content they create via such tools as email and on social media sites like Facebook, Twitter, and LinkedIn. But what happens when that content gets shared? When do users click on it? What's the shelf life of the share? How do others share it with their networks?

AddThis, a 5-year-old bookmarking and sharing service, recently crunched its large pool of data (it reaches 1.2 million users monthly) and pulled it into the following infographic to highlight some interesting sharing trends on the web.

sharing behavior infographic resized 600

Which data point did you find most interesting?


Originally published Oct 12, 2011 1:00:00 PM, updated October 20 2016


Social Media Engagement