inbound now iconInbound Now is an ongoing web series that features industry experts within the realm of social media, inbound marketing, SEO, email marketing, and anything internet marketing related. The shows are usually recorded as Skype-to-Skype video interviews, and I’ve been asked many times how I run and produce it.

I've interviewed some of the greatest marketing minds out there, including:

In this episode and article I'll give you the rundown of how the show logistically works, to teach you how to create your own video podcast (if you so choose) to pull and leverage the power of industry experts in your content creation efforts.

In this episode of Inbound Now, you will learn:

  • What equipment and software to use to create your video podcast
  • How to syndicate your show throughout the web
  • How to promote your show and grow its fan base

Before I begin, I’d like to stress the point that the equipment you use should not hinder you from producing a show. Not having the best equipment from the start is a common excuse for people who don't get off their butts and start something big.

The most important piece of any show is the content. Next is the audio, and then there's the lighting. You don’t need fancy equipment to educate and entertain your audience.

As you progress with your podcast and get a feel for the content and your audience, you can gradually increase the production quality and equipment you use. Start with these steps:




Equipment and Software

  1. Flip cam for random clips (any camera that records video will also do)
  2. USB Mic AT2020 from audio technica (alternative mic: Blue Yeti Mic)
  3. A softbox for lighting, or Glamcor LED Lights (at home), or natural light (free!)
  4. A MacBook pro with ecamm software or a PC with vodburner software
  5. Editing with Camtasia and Adobe Premiere Pro
  6. Camera: Built in Mac iSight or Microsoft LifeCam Cinema 720p HD on a PC

How to Syndicate a Video Podcast

Inbound Now is my third podcast. I’ve tried multiple podcasting hosting options, and by far, the best provider I have found is has a dead simple interface and multiple syndication options built in. syndicates to Vimeo, Youtube, AOL Video, Mefeedia, Blinkx, VodPod, Facebook, Twitter, Sony BIVL, Boxee, DivX TV, PopBox/Popcorn Hour, Roku, Samsung, TiVo, Vizio, and most importantly, iTunes.

A pro account will currently run you $8 a month, and it's totally worth it. Self-hosting a podcast can be a time consuming and tedious process.

The two most important places to syndicate your videos will be iTunes and YouTube. Everyone and their grandmother has an i device, and YouTube is still the second biggest search engine in the world.

How Inbound Now is Promoted on Facebook

To promote the show on Facebook:

  • I have a daily routine (roughly 15-20 minutes a day) on Facebook, where I surf relevant industry fan pages looking for juicy conversations to engage in.
  • I post a daily question on the fan page to engage with users and increase interactions.
  • I post different types of multimedia content to keep viewers engaged.
  • I @ tag other relevant fan pages that I reference in updates to generate more visibility on other pages.
  • I frequently run contests to boost the growth of the page.

Here is a video snippet from my good friend Jack Brumm of me explaining my strategy for promotion on Facebook. The clip is also in this episode towards the end, so have a watch!

Disclosures: Jack, of Pixel Wire Media, a Planning Production and Publishing for Content marketing company is a friend and a value added reseller of HubSpot.

Tune in to future episodes of the show, where I will dive into exactly how to create content for your video podcast, promote your show via social media (both Twitter and Facebook), and explain how to grow your podcast's fan base.

Have you started your own video podcast for your business? What other technical tips can you share?


Originally published Oct 27, 2011 10:54:00 AM, updated October 20 2016


How to Podcast