Inbound Now is an ongoing web series that features industry experts within the realm of social media, inbound marketing, SEO, email marketing, and anything internet marketing related. The shows are usually recorded as Skype-to-Skype video interviews, and I’ve been asked many times how I run and produce it.
I've interviewed some of the greatest marketing minds out there, including:
In this episode and article I'll give you the rundown of how the show logistically works, to teach you how to create your own video podcast (if you so choose) to pull and leverage the power of industry experts in your content creation efforts.
In this episode of Inbound Now, you will learn:
What equipment and software to use to create your video podcast
How to syndicate your show throughout the web
How to promote your show and grow its fan base
Before I begin, I’d like to stress the point that the equipment you use should not hinder you from producing a show. Not having the best equipment from the start is a common excuse for people who don't get off their butts and start something big.
The most important piece of any show is the content. Next is the audio, and then there's the lighting. You don’t need fancy equipment to educate and entertain your audience.
As you progress with your podcast and get a feel for the content and your audience, you can gradually increase the production quality and equipment you use. Start with these steps:
Equipment and Software
Flip cam for random clips (any camera that records video will also do)
Tune in to future episodes of the show, where I will dive into exactly how to create content for your video podcast, promote your show via social media (both Twitter and Facebook), and explain how to grow your podcast's fan base.
Have you started your own video podcast for your business? What other technical tips can you share?
Originally published Oct 27, 2011 10:54:00 AM, updated October 20 2016