You've all likely experienced the horror of bad marketing automation. You know the feeling: you open your email inbox only to see a slew of emails not meant for you. Yup, that's what I'm talking about.
Usually these emails don't offer any information you'd be interested in. Instead, it's self-serving and boring. And you probably wonder how the senders even acquired your email address in the first place. What's worse -- you probably received one of those very same messages yesterday. Who are these people?
Some of these thoughts probably run through your mind when you encounter bad marketing automation. There are a ton of things you might hate about it, but here are our top ten:
The good news is, marketing automation doesn't have to be horrific. If your communications are smart, personalized, segmented, and aligned with your inbound marketing strategy, marketing automation can bring great results to your business and delight your community. As we have already mentioned in this blog article, "Any time you are relying on technology to scale communications, you need to be certain that (1) those communications do in fact reflect the interests of your leads, and (2) they are genuinely helpful and not just spam in sheep's clothing."
What are some other things you hate about marketing automation? How can you avoid bad marketing automation in your own inbound marketing?
Originally published Nov 4, 2011 9:00:00 AM, updated July 28 2017