As a social media manager, the job doesn’t end when you leave your desk for the night. When you’re on the go and can’t sit at a computer and monitor social activity, mobile comes into play.
There are a variety of smart phone applications that will allow you to stay on top of your brand’s online and mobile conversations, outside of the 9 to 5 day. I’ve pooled together a toolkit of the most convenient and reliable social engagement and monitoring applications—all accessible from your handheld device.
The incredible desktop Twitter client, HootSuite, also exists for the iPhone and Droid. With the mobile version of HootSuite, you can manage multiple accounts in easy-to-navigate streams, schedule tweets, upload photos, and use ow.ly, the HootSuite link shortner that automatically generates graphs and statistics.
HootSuite allows you to translate tweets, organize your Twitter contacts, see trending topics, or add locations to posts. If you’re mentioning a handle, just type “@” with letters and HootSuite will make it easy for you by providing accounts to select from. You also have the ability to link Facebook, LinkedIn, and Foursquare accounts for cross-platform management.
Another Twitter desktop client, Seesmic, also supports a variety of platforms on devices including iPhone, Droid, and Blackberry. Bring together all of your networks in one place, including Twitter, Facebook, LinkedIn, Foursquare, Evernote, Flickr, Blogger, and more. The management tool also supplies statistics and simple ways to organize followers or engagers.
Tweeb is a somewhat in-depth metrics tool for Twitter on the iPhone. The application provides a clean and concise layout for examining tweets that inspired follows, unfollows, retweets, mentions, and click-throughs.
Tweeb also gives up-to-date information and allows you to browse through data from different time periods.
If you need to communicate with co-workers quickly while out, group-messaging is perfect for you. Get your coworkers hooked up with Beluga so you can start sending out mass messages, alerts, or instructions for online and offline responsibilities.
There are a variety of other group-messaging applications including Kik, GroupMe, and Fast Society.
TweetAlarm sends email alerts when someone talks about your brand, product, or any specific topic of interest—think of it as Google Alerts for Twitter. You’re immediately alerted if something critical comes up on the social landscape.
If you’re at a conference or networking event, Bump is key to have. With bump, you can physically click iPhones or Droids together and electronically transfer contact information. It’s basically the mobile version of exchanging business cards.
Referred to as the “ultimate networking app,” Hashable is similar to Bump in allowing people to make in-person introductions, check-ins, and exchanges of contact information for the mobile and online world.
8. Radian6 for Mobile
While not available just yet, Radian6 recently announced they are releasing a version of the social insights and listening tool for the iPhone. Just like the desktop version, the iPhone app will have real-time results, team assignments, analytics, and engagement alerts.
What mobile tools do you use? Let us know in the comments!
Originally published Sep 1, 2011 2:11:00 PM, updated October 20 2016