Just because you're on summer vacation (or dreaming about it) doesn't mean the internet marketing world is slowing down any. Nope! Bloggers are blogging, Google's making announcements left and right, and Twitter's working on raking in the big bucks.
Not sure what I'm talking about? Well, good thing you're here -- this post will point you towards those stories and more, all from the internet marketing world this past week. Happy reading, and as always, share your favorite stories from this past week in the comments!
Google+ For Tablets, Google+ Events, and Google Now Roll Out
We reported on the updates that came out of the Google I/O Conference on June 27. Two of the updates involved Google+, which of course had some marketers already rolling their eyes. But don't write them off as insignificant yet! Google+ for tablets indicates that Google+ is becoming more and more accessible, and Google+ Events indicates that Google does, in fact, understand one of the primary uses of its rival social network. Both of these updates mean that people could migrate towards spending more of their minutes on Google+. The third update, Google Now, will allow Google to make suggestions based on mobile and search history. Creepy? Maybe. Useful? Definitely.
Twitter Generating the Majority of Its Ad Revenue From Mobile
Speaking of mobile, this story comes to us from MarketingLand, who reported that, according to the Wall Street Journal, Twitter's mobile ad revenue is off the charts. The platform only launched mobile ads in April, but in three short months, the change has been huge. Let's not forget that 60% of Twitter's users are using it on a mobile device.
Make Your Story 22 Times More Memorable
This story comes to us from MarketingProfs, who suggest that storytelling is key to making your facts more memorable. They cite a quote from cognitive psychologist Jonah Butler, who says that a fact wrapped in a story is 22 times more memorable than a pronouncement of a fact. This should reinforce a statement that's been pronounced to death by marketers, including us: content is king. Content tells stories. Content is memorable.
How to Infuse Your Writing With Nostalgia
The folks over at Copyblogger whipped up an excellent piece on a strategy to ensure the content you produce isn't catering only to the present moment. Timeless writing, or writing that'll envoke feelings of nostalgia or other emotion, lasts longer and is more memorable. As inbound marketers, we talk all the time about the importance of content, but it's rare we delve further in and talk about the quality of the writing within the content.
SEO, Digital Marketing and the World of Indie Films
This story from MarketingPilgrim brings together two things you might not imagine go together: search engine optimization and independent filmmaking. The piece transcribes an interview with One World Studios founder Zack Coffman, who knows a thing or two about both. We think this piece is well worth the read as an interesting case study, and should serve as a gentle reminder that there's no industry exempt from the necessity of utilizing inbound marketing techniques in their digital strategy.
What inbound marketing tales did you stumble upon this week?