what why how of infographics introductory3

How meta, right? Truth is, the infographic about infographics isn't exactly a new concept. There's a whole slew of them out there, and quite a few them actually poke fun at these highly shareable visuals. And it's hard to blame 'em. With so many people jumping on the infographic bandwagon, there is certainly no shortage of downright awful infographics floating around the web, all pretty deserving of ridicule.

But despite all the flack infographics have gotten, there's still no question about it -- people are drawn to those stimulating, informational visuals, and they can do wonders for your marketing. So while I came across my fair share of infographics making fun of infographics, we'll share those for another day. The infographic below, from Infographic Labs, will actually help you understand the what, why, and how of infographics -- what they are, why they can benefit your marketing, and the basics behind creating one of your own. So while infographics may be the subject of some criticism from time to time, that doesn't mean you should write off their awesome marketing potential. After all, haters gonna hate, right?

infographic Infographic resized 600

Have you ever created -- or worked with a designer to create -- an infographic of your own? What were the results?

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Originally published Aug 9, 2012 9:00:00 AM, updated July 03 2013