Psy Gangnam Style Parody by HubSpot

I’ll give you one. Just guess what it is. Okay, okay -- we'll give you a few hints.

This new phenomenon involves dancing, horses, crazy outfits, a carousel, and a kid who dances like Michael Jackson.

That’s right! It’s Korean pop single, “Gangnam Style” by rapper and choreographer PSY. The song is characterized by its strongly addictive beats and lyrics and has recently reached #1 on iTunes. You can view the original video below to learn why it's so unbelievably addictive (and hilarious).

PSY has been featured on The Ellen Show, The Today Show, and Saturday Night Live (SNL) for his catchy hit and easy-to-learn dance moves that resemble riding an invisible horse. He even made an appearance on the 2012 MTV Video Music Awards.

And to be honest, it's been a while since we HubSpotters created a crazy new music video, and well, we kind of missed it. So with all the hilarity surrounding this new craze, we took the opportunity to have a little fun and create a parody, called “Inbound Style.” Watch the video below, but don't struggle to find an obvious inbound marketing tie-in. Although, perhaps there's a lesson in viral marketing somewhere ...

HubSpot's Parody, "Inbound Style"

PSY's Original, "Gangnam Style"

And if you haven't caught a glimpse of the music video that started it all, here's PSY's original, which has amassed more than 209 million views to date.

The Making of "Inbound Style"

“Inbound Style” was created over a period of 2 days and features clips from around Boston and the HubSpot office building. To kick off the video, employees in orange track jackets flooded into a HubSpot common room, which was filled with colorful DJ lighting and to recreate the ambiance of a hot Boston club. The group learned the 'Gangnam Style' choreography in record time, and maintained wide smiles with hints of laughter for the duration of the scene being filmed. The majority of HubSpotters were actually sad when the dance scene was over because they wanted to keep dancing, Gangnam Style. 

Did you notice HubSpot's PSY character get brutally bombarded with silly string? Pretty wild, right? We had several packs of silly string and only one take to get it right. Luckily, it was a mission well accomplished (minus the massive mess).

The main character was played by Hartley Brody and his love affection was played by Sarah Goliger. You may have also noticed a clip of David Meerman Scott, online marketing strategist and author of popular marketing books such as The New Rules of Marketing and PR, and Mike Volpe, CMO of HubSpot. How about Laura Fitton, co-author of Twitter for Dummies? Yep, they all have 'Inbound Style,' and they aren’t afraid to show it.

Do you have ‘Inbound Style?’ What did you think of the video? Share your thoughts in the comments below!

Originally published Sep 18, 2012 9:00:00 AM, updated July 28 2017


Marketing Case Studies