Use of the term 'native advertising' has been picking up quite a bit of steam over the past several months ... but do you fully understand what it means? I'll be honest. I wasn't quite sure myself until about a month ago when HubSpot blogger Steve Hall approached me with an idea for a post about how inbound marketing supports native advertising. "Native what?" I asked? Turns out, I knew exactly what native advertising was -- I just didn't know that's what people were calling it.
Well then it occurred to me that there were probably quite a few other marketers out there who were in the same boat as me. So when I recently came across the following infographic from the folks at digital advertising firm Solve Media, I figured it was worth a share. A little hazy about what on earth native advertising is? Read through the following infographic for a little enlightenment. I bet quite a few of you will end up thinking something along the lines of, "Ohhhh yeahhh ... "
To learn more about how inbound marketing can fuel your native advertising efforts, check out this post. What are your thoughts on this form of advertising?
Originally published Mar 15, 2013 12:30:00 PM, updated March 21 2013