Ad Age just published a new report on search marketing. Below are some of the stats that I found the most interesting, you can also read the complete search marketing report.
- People ignore PPC ads 88.5% of the time - the PPC ad click through rate is only 11.5% in total. This means that SEO is a critical tactic for reaching the vast majority of people who ignore ads.
- Marketers are shifting budget from outbound marketing to inbound marketing - 20% are shifting budget from print advertising and 16% from direct mail to search marketing.
- 31% of searches contain 4 or more words - about 1/3 of searches are for long and unique phrases.
- 65% of marketers who do PPC ads manage less than 500 keywords in their campaigns - most companies have a relatively small set of keywords that apply to their business.
- There were 9.82 billion searches in the US in August 2007. There are over 3,500 searches in the US per second.
- Google hired 5,000 people in 2006, doubling their workforce, and on average Google generates $950,000 in revenue for each employee it has.