What did I learn this weekend?  First, I learned that even Tom Brady can't throw a football accurately with linebackers in his face.  Second, Tom Petty might be a bit old to be trying to rock out during halftime.  And finally, yes, I learned that inbound links, website grade, web traffic and other Internet marketing metrics do not affect what happens on a football field. To be honest, I think my prediction last week was clear that it was somewhat in jest.  But still, I make a full apology to our blog readers for going perhaps a bit too far last week when I predicted a Patriots victory using Internet marketing data.  I will now eat my Humble Pie just like the Patriots should be doing.

But, that does not mean that all of you reading this article are off the hook!  Why?  Because all these metrics do matter!  Internet marketing metrics matter for your business. While predicting the result of a football game might not make sense, I do think you can predict the future of your business using things like traffic, inbound links and website grade.  More people visiting your website indicates more interest in your business. A higher Website Grade comes from you doing all the right things online, which helps more people find your website.

So, I will eat my humble pie. But, your assignment is to get a free marketing report at Website Grader and add to your goals for 2008 to improve your Website Grade, double your website traffic and double your website lead flow.

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Originally published Feb 4, 2008 10:12:00 AM, updated March 21 2013