David Meerman Scott is a marketing guru, widely read marketing blogger , and writer of great marketing books like The New Rules of Marketing & PR and his latest book, Tuned In .
You can see David Meerman Scott speak live at the Inbound Marketing Summit on September 8 in Cambridge, MA.
Device you would never give up?
My reading glasses. My biggest luxury is hardcover books. I buy more than 100 a year.
Your favorite software application?
None. I can't imagine using the words "favorite" and "software" in the same sentence.
Blog you read most frequently?
Alas, my own. After nearly 500 blog posts, I use my blog as a way to recall and repurpose old ideas.
Social media tool you actually use?
Favorite business book(s)?
Made to Stick
The local English-language newspaper in whatever world city I happen to be in.
Person that inspires you?
Akebono (the first foreign born Sumo grand champion) and Laird Hamilton (big wave surfing pioneer).
Who was your best manager? Why?
Doug Weil, who was my manager when I was Asia Marketing Director for Knight-Ridder. Because he trusted me.
Your first "real" job?
During high school I worked in a cheese shop. At one time I could identify over 200 cheeses by sight and smell.
Where do you do your best thinking?
In the surf.
What do you most value in employees/colleagues?
No fear of failure.
What you'd like to be the world's best at?
Playing blues harmonica.