Joe Lassiter
is a professor at Harvard Business School focused on
entrepreneurial marketing. Here are his answers to HubSpot's Proust Questionnaire
:
Device you would never give up?
No.2 wooden pencil
Your favorite software application?
PowerPoint
Blog you read most frequently?
RealClimate.org
Social media tool you actually use?
Cell Phone and E-mail!
Favorite business book(s)?
Geoffrey Moore's "Crossing the Chasm"
Favorite newspaper(s)?
The Economist and BBC News!
Person that inspires you?
Every person that I see trying to do something to the very best of their abilities ... so the Boston Celtics Kevin Garnett is my main man at the moment.
Who was your best manager?
Alex d'Arbeloff, founder of Teradyne, Inc. Why? He taught me how important it was to attract, motivate and retain truly talented people.
Your first "real" job?
Oceanographic Field Technician, Texas A&M University Environmental Research Facility, Panama City, FL
Where do you do your best thinking?
In front of my PC ... after I have been talking about new ideas with interesting people.
What do you most value in employees/colleagues?
I am want them to be intensely interested in what they are doing.
What I'd like to be the world's best at?
At doing a lot of different things ... very, very well!
