HBS Professor Joe Lassiter Answers The Proust Questionnaire

Brian Halligan
Brian Halligan




Joe Lassiter  is a professor at Harvard Business School focused on  entrepreneurial marketing. Here are his answers to HubSpot's Proust Questionnaire :


Device you would never give up?

No.2 wooden pencil


Your favorite software application?



joe lassiter

Blog you read most frequently?



Social media tool you actually use?

Cell Phone and E-mail!


Favorite business book(s)?

Geoffrey Moore's "Crossing the Chasm"


Favorite newspaper(s)?

The Economist and BBC News!


Person that inspires you?

Every person that I see trying to do something to the very best of their abilities ... so the Boston Celtics Kevin Garnett is my main man at the moment.


Who was your best manager?

Alex d'Arbeloff, founder of Teradyne, Inc. Why? He taught me how important it was to attract, motivate and retain truly talented people.

Your first "real" job?

Oceanographic Field Technician, Texas A&M University Environmental Research Facility, Panama City, FL


Where do you do your best thinking?

In front of my PC ... after I have been talking about new ideas with interesting people.


What do you most value in employees/colleagues?

I am want them to be intensely interested in what they are doing.


What I'd like to be the world's best at?

At doing a lot of different things ... very, very well!


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