Using Social Media Marketing for Lead Generation (with Video)

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MITX held a panel to discuss how companies are using social media for lead generation, and transformation to inbound marketing. Here is a video of the panel, and some quotes from the panelists are below.

Brian Halligan, CEO & Founder of HubSpot

"Today, I have this marketing bubble around me. No can really market to me anymore. "
"Your business had better be ready for a lot more transparency with social media."
"You need to use this stuff yourself, that will help you understand that it's not just another advertising medium."

Chris Brogan, VP Strategy & Technology, CrossTech Media, Co-Founder, PodCamp

"Free. A four letter word that starts with F, a great thing to do to get more customers."
"We're still figuring out all the right metrics for social media, but essentially making more money is a good one to try to measure."

Aaron Strout, VP Social Media, Mzinga

"Don't just ask people to become a fan, make it exciting. Find out what people are passionate about. What are the hot buttons of your target audience?"
"You should think about how you measure these campaigns. Otherwise, your programs will go away really quickly unless you can tie them to measurable results."

Chris Penn, CTO, Student Loan Network, Co-Founder, PodCamp

"If the number of iPods and iPhones were a country, it would be the seventh largest in the world. So, if you are in a competitive industry, something like podcasting can help set you apart from the competition."
"I love Website Grader."
"What sets our marketing efforts apart is how we relate to people and how we talk to people about what we do."