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MITX held a panel to discuss how companies are using social media for lead generation, and transformation to inbound marketing. Here is a video of the panel, and some quotes from the panelists are below.
"Don't just ask people to become a fan, make it exciting. Find out what people are passionate about. What are the hot buttons of your target audience?"
"You should think about how you measure these campaigns. Otherwise, your programs will go away really quickly unless you can tie them to measurable results."
Chris Penn, CTO, Student Loan Network, Co-Founder, PodCamp
"If the number of iPods and iPhones were a country, it would be the seventh largest in the world. So, if you are in a competitive industry, something like podcasting can help set you apart from the competition."
"I love Website Grader."
"What sets our marketing efforts apart is how we relate to people and how we talk to people about what we do."
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