Recently we headed out to Austin, TX for SEM for SMB , an event focused on how small businesses can leverage the Internet to grow their business with techniques such as search engine optimization and search engine marketing. HubSpot's own VP Marketing, Mike Volpe, started off the second day with a presentation on how to craft an Inbound Marketing strategy that combines SEO with blogging and social media for the greatest marketing results. Below is the video (40 minutes) and the slides can be downloaded from SlideShare.net/HubSpot .

Key points:

  • If you can combine SEO, blogging, and social media, you will achieve exponential results as each of these efforts work together
  • The key determinants of success for inbound marketing are (1) content, (2) inbound links, and (3) fans/friends/subscribers
  • The primary components of your inbound marketing strategy are (1) publishing content, (2) monitoring what people are saying about you, and (3) promoting flattering content

How have you been able to combine your SEO, blogging, and social media efforts? What kind of results have you seen? Do you have any tips to share about implementing an effective inbound marketing strategy? Leave a comment below.

 

Internet Marketing Kit


Originally published Jul 28, 2008 10:09:00 AM, updated October 20 2016

Topics:

Blogging