Some use the term "digital marketing", some "online marketing", and still others -- particularly ourselves -- " inbound marketing ."
What do you make of these terms? What does inbound marketing mean to you?
We're just about to launch into conference season and one of our stops will be the MarketingProfs Digital Marketing Mixer in Scottsdale, AZ on October 22-23, 2008. We're big fans of MarketingProfs and we're looking forward to meeting up with fellow marketers to discuss new strategies and best practices in email, search, and social media marketing.
Want to join us? They've been kind enough to give us one free pass (valued at a whopping $1,295) to join us in sunny Arizona for the event.
So here's what we'd like to do: Tell us what you make of all these marketing terms, in particular, Inbound Marketing. Post a comment on this blog post and we'll pick a winner of the free ticket to the MarketingProfs Digital Marketing Mixer. (Sorry, if you already purchased a ticket, you can't win the free pass.) The best explanations will be illustrated with clear examples.
For BONUS POINTS , write a blog post (feel free to use different kinds of media, including video, images, or anything else) with your answer to: "What is Inbound Marketing?", link to this blog post, and leave a note in the comments with a link to your full post.
We'll pick a winner one week from today, October 8, 2008 , and post the results here.
For those of you who miss out on the free pass, you can use the discount code ESPNA08 to get $200 off the price of admission, bringing it down to $1095 for the two-day event. And when you get there, be sure to stop by and say hi! We'll also likely be blogging / tweeting / video recording portions of the event.
Now, tell us: What does Inbound Marketing mean to you?
Update: Congratulations to Victor Velasquez , winner of the free pass to the MarketingProfs Mixer!