If you're reading this blog, and haven't yet read David Meerman Scott's The New Rules of Marketing & PR, go out right now and
get his book
. When we first came upon his book, about a year into HubSpot's life, we called him up and said, we started a company based on your book. That initiated a wonderful, long-lasting relationship with David, which most recently resulted in him speaking at the
Inbound Marketing Summit
. This must have been the fourth or fifth time I've seen David speak, but it was just as inspiring and enlightening as always. Fortunately, we were able to record the presentation and the video is below.
If you were lucky enough to see David speak at the Inbound Marketing Summit, feel free to review his presentation below. Also, I encourage you to share the video with at least one other colleague who couldn't be there.
let us know what you think, what you learned
. Did David's book or presentation transform how you did your marketing? Have you been able to implement inbound marketing techniques to reach your buyers directly? Create a response, either in the comments below, or on your own blog (leave a comment below with a link to your post), and we'll summarize the best comments in a future blog post right here.
The New Rules of Marketing & PR - David Meerman Scott at the 2008 Inbound Marketing Summit
Originally published Oct 20, 2008 10:43:00 AM, updated October 20 2016