If you're on Facebook, you're probably using it to connect with friends, create groups and build a following for your business.
Here's a little secret: You should also be using Facebook's pay-per-click (PPC) advertising service.
It's an awesome deal.
Since Facebook ads are charged on a PPC basis and very few people actually click on the ads, you don't end up paying much.
However, lots of people who don't click on the ads see them, and since Facebook allows you to target the ads to very specific demographics, the impact of your ads ends up being far broader than what you actually pay for.
Here at HubSpot we run Facebook ads targeted at marketers. The CPM (cost per thousand impressions) works out to about $.50. CPMs for traditional targeted B-to-B advertising run between $25 and $50. So we're getting as much as a 99% discount. Pretty good.
In the video below I walk through all the steps you need for setting up your own Facebook ad campaign.