HubSpot TV - Social Media Debate - Conversion or Conversation?

Karen Rubin
Karen Rubin

Updated:

Published:

HubSpot TV Episode #15- November 14, 2008

Like HubSpot TV? Subscribe in iTunes

Intros

Mailbag

  1. Twitter: JenHarris09 what's the best way besides alltop & twellow to find influencers in a particular verticle?
  2. Twitter: cselland @mvolpe you should continue the [social media] ROI discussion - great discussion on your blog post this morning

Headlines

Shiba Puppy Cam - 9 hours, 2.5 million views - http://www.ustream.tv/channel/shiba-inu-puppy-cam
  • Takeaway: Puppies are cute! And... streaming is sometimes about building viewership over a long time period, and it is less about what actually is happening, and more about what you think might happen.

@MarsPheonix - http://www.adamfullerton.com/?p=190

  • Takeaway: Think about using Twitter in interesting ways for your business and adding personality to your products.

Fortune 500 Doesn't Get SEO - http://searchengineland.com/study-fortune-500-doesnt-get-seo-15377.php

  • "72% of Fortune 500 companies have very low or non-existent visibility for their most advertised keywords"
  • Takeaway: Small and medium sized companies have an opportunity to outperform the big slow Fortune 500 with inbound marketing - in this case, SEO
LinkedIn Launches Events - http://blog.linkedin.com/2008/11/07/announcing-linkedin-events/
  • Finally!
  • Takeaway: Post all your business events - webinars, seminars, receptions, etc.
Flickr reaches 3 Billion photos - http://www.techcrunch.com/2008/11/03/three-billion-photos-at-flickr/
  • They reached 2 billion photos a year ago. They're well behind Facebook, with 10 billion. And they're falling further behind - a year ago Facebook had just 4.1 billion photos.
What The F**K is Social Media - http://www.slideshare.net/mzkagan/what-the-fk-social-media?type=powerpoint 
  • @mzkagan's presentation on slideshare about what the f**k social media is
  • Takeaway: Don't let the train leave without you. Get involved now!
Google Flu Trends, released this week, is (a) very interesting: http://www.google.org/flutrends/ , and (b) a classic piece of inbound marketing: http://www.nytimes.com/2008/11/12/technology/internet/12flu.html?_r=1&hp&oref=slogin
  • Takeaway: If you have great data, share it and use it to bring people to your business.
Order a Pizza on Facebook: http://daveibsen.typepad.com/5_blogs_before_lunch/2008/11/order-a-pizza-without-leaving-your-facebook-app.html
  • Pizza Hut reached $1 Billion in sales online, in large part due to their Facebook app
  • Takeaway: Figure out where you audience is and be there!
ROI of Social Media Debate

Marketing Tip of the Week - Post your events in LinkedIn

Forum Fodder

Closing

 



Related Articles

We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.

Outline your company's marketing strategy in one simple, coherent plan.

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

START FREE OR GET A DEMO