HubSpot TV Episode #16 - November 21, 2008

Like HubSpot TV? Subscribe in iTunes!

Intro

Mailbag

1) Due to the requests of hundreds of fans, we are officially naming the parrot "Hubs"

2) @pressreleasepr - How about the pros and cons of the Magpie passive income stream?

3) @chitikaryan - If you have a page that Google ranks well, and you modify the content of that page, will that affect your page rank?

Headlines

1) Monty Python takes on YouTube - http://uk.youtube.com/MontyPython -
Marketing Takeaway - Embrace & monetize, if you can't fight 'em join 'em.

2) Butterball Turkey embraces Inbound Marketing & Pizza Wars - http://adage.com/digital/article?article_id=132677 - Marketing Takeaway - Adapt to your users, find out how they want to communicate and make sure you are there.

3) Bacon Salt makes it with people who love bacon - http://www.xconomy.com/seattle/2008/11/20/mayonnaise-wrestling-flavor-fanaticism-and-social-media-on-steroids-the-bacon-salt-story/ -Marketing Takeaway - Be creative when trying to find out where your customers are.

4) Facebook adds fee to applications - http://www.techcrunch.com/2008/11/17/its-official-facebook-is-running-a-protection-racket-on-app-developers/ - Marketing Takeaway - Facebook application might have just become more important.

5) Would you be a magpie? http://mashable.com/2008/10/31/magpie/ - Marketing Takeaway - Remember to focus on the conversation, not the ad revenue.

6) Michelle Obama speaks out for JCrew - http://daveibsen.typepad.com/5_blogs_before_lunch/2008/11/michelle-obama-the-tonight-show-and-j-crew-an-accidental-product-placement-turned-into-a-marketing-campaign.html - Marketing Takeaway - Use every opportunity you can!

7) October Search Market Volume - http://blog.compete.com/2008/11/18/search-market-share-october-google-msn-live-yahoo-aol-ask/ - Marketing Takeaway -Can't ignore on Page SEO, it's only getting more important.

8) #MotrinMoms - Motrin's social media fiasco: http://blogs.forrester.com/groundswell/2008/11/the-groundswell.html - http://www.komarketingassociates.com/blog/why-you-should-think-beyond-the-direct-roi-of-social-media-participation/ - Response ads - http://www.youtube.com/watch?v=TpqpAGLS2t4 - Marketing Takeaway - If your campaign blows up, address it.

Marketing Tip of the Week - Be nimble.  Reacting quickly in the world of inbound marketing and social media can make a big difference.

Forum Fodder

1) Does the new Google Wiki (promote/remove) change my rankings?

2) Should I focus on more inbound marketing or sending emails?

Closing - Mike is speaking at the Harvard Business School Marketing Conference, and Karen is going to be moving into her new house.

internet marketing kit

Originally published Nov 22, 2008 7:20:00 PM, updated March 21 2013