HubSpot TV - HubSpot Holidays and the Gift of Beef

  HubSpot TV Episode #20 - December 19, 2008

Like HubSpot TV? Subscribe in iTunes !

Intro

• How to interact on Twitter - @karenrubin @mvolpe
• Remember to subscribe in iTunes - http://itunes.hubspot.tv
• Thanks for the feed back on content in the iTunes feed.
  

MailBag

• @jacksonj - I had never seen anyone advertise for followers before, well other than that @mvolpe guy. I was curious what y'alls take on it would be. 
• @MoneyMender How do you reserve a hashtag?
• @mikeashworth I didn't know you could "reserve" hashtags. tell me more...
  

Headlines

• Shaq gets on Twitter to take his name back 
  • http://www.nytimes.com/2008/11/20/sports/basketball/20shaq.html?_r=1
  • http://twitter.com/THE_REAL_SHAQ?page=1
  • Marketing Takeaway: Be aware of managing your personal brand. Sometimes imitation can be the highest form of flattery.
• Tracy Porter doing Inbound Marketing Right
  ** http://www.tracyporter.com/Miss-Divine-Flats-p-17639.html
  • Marketing Takeaway: Using video can help you add personality to your brand.
• George Bush dodges shoes well!
  • 5 million views - http://www.techcrunch.com/2008/12/15/bush-shoe-dodging-video-already-watched-more-than-5-million-times-on-youtube/
  • Kenneth Cole & G. W. Bush being nimble and quick - http://www.youtube.com/watch?v=gBeUGk2KfI4
  • Marketing Takeaway: Creating good content and doing it quickly.
• Dell Sells $1 million of PCs using Twitter
  ** http://daveibsen.typepad.com/5_blogs_before_lunch/2008/12/dell-generates-1-million-in-sales-using-twitter.html
  • Marketing Takeaway - Follow your consumers to new tools.
• 59% of Small Business Don't Do PPC
  ** http://blog.searchenginewatch.com/blog/081216-100443
  • Marketing Takeaway - Not everyone is doing PPC. Don't feel pressured to. Determine if it's right for your business and then find the right tools to help you.
• Whopper Virgins Follow up
  • http://daveibsen.typepad.com/5_blogs_before_lunch/2008/12/hard-to-find-burger-king-virgins.html
  • Marketing Takeaway - Think about all elements of your campaign and make sure you have your bases covered.
• Barney's Last Christmas
  • http://www.whitehouse.gov/barney/
  • Marketing Takeaway - With video, understand that people can take it, change it and make it their own. You want to make that a positive.

Forum Fodder  

• How to measure success on your blog - http://success.hubspot.com/Customer-Discussion-Forum/forumid/97/postid/6057/view/topic

Marketing Tip of the Week

Closing