2008 was a great
year for the HubSpot blog -- we had lots of
excellent conversations
, we
learned a ton and we attracted over 5,000 new subscribers.
In the New Year we want to keep improving our blog -- and the conversation around it -- so we'd like your input.
To get things started, I put together a list of our top five resolutions for the HubSpot blog in 2009.
What should we add to this list? We'd love to hear your thoughts in the comments.
(1) Even Better Posts! Content is the bottom line for any blog. We get a lot of great feedback on our content, and it's gotten better over the past year, but we can continue to improve. We can do more with the amazing data we have at HubSpot. We can write posts that engage more with current discussions and events. We can pull in ideas and voices from politics, non-profits and other places that are relevant to internet marketing, but are rarely discussed.
(1) Even Better Posts! Content is the bottom line for any blog. We get a lot of great feedback on our content, and it's gotten better over the past year, but we can continue to improve. We can do more with the amazing data we have at HubSpot. We can write posts that engage more with current discussions and events. We can pull in ideas and voices from politics, non-profits and other places that are relevant to internet marketing, but are rarely discussed.
(2)
Participate More in the Comments
-- I don't know about other
HubSpotters, but I don't participate in the comments enough. Sure, I
answer everybody who asks questions, but I don't do enough to continue
and expand the dialog I begin in posts. I need to. If you engage with
people in the comments -- really rub brain cells together -- you'll
see a return.
(3) More Keyword-Rich Posts -- Search engine optimization is central to business blogging . It's one of the main reasons we blog here at HubSpot. To keep improving our SEO, we need to create more content on the HubSpot blog that's relevant to the keywords we want our business to rank well for in search engines.
(3) More Keyword-Rich Posts -- Search engine optimization is central to business blogging . It's one of the main reasons we blog here at HubSpot. To keep improving our SEO, we need to create more content on the HubSpot blog that's relevant to the keywords we want our business to rank well for in search engines.
(4)
Coordinate Better With Other HubSpot Content
-- We need to coordinate
the HubSpot blog with more of the other great things we're doing at
HubSpot. When we have
webinars
, we need to share some of the great
discussion there on the blog. Same for
videos
,
white papers
,
events
and
HubSpot TV
. This type of cross-channel coordination amplifies the
discussion and also makes the discussion in each channel richer.
(5)
Provide Better Access to Our Archive
-- We have hundreds of great posts
in our archive. We need to do a better job of providing access to this
content. Looking for advice on blogging? We have it. SEO? That, too.
Linkbuilding? Absolutely. Trouble is, Google's search engine is the
only practical way to get to most of these articles. In the New Year, I
want to do things that will provide more access to these articles.
So that's my list. What do you think we should do more of? What should we do less of? What should we change?
Photo:
Coquetboy on Flickr
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