HubSpot TV - Don't Rely on Ads and Liposuction

Episode #22 - January 9, 2009

Intro

• How to interact on Twitter - @karenrubin @mvolpe
• Remember to subscribe in iTunes - http://itunes.hubspot.tv
• New Office! - http://www.hubspot.com/blog/bid/4487/New-Year-New-Office-at-HubSpot

• @Peterlunn - I would be interested to hear your view on the issue with many third party Twitter tools where you are asked to enter your Twitter ID and Password.
  

Headlines

Twitter Accounts Hacked

• http://blog.clickz.com/090105-140319.html
• Marketing Takeaway: Be careful where you enter your password.

Dunkin Donuts Launches $100m Advertising Campaign

• http://blog.clickz.com/090102-122051.html
• Marketing Takeaway: For the super-rich consumer companies that sell to everyone, you can spend money on crazy outbound marketing.  For the rest of us we need to use our brains and not our budgets.

Google Updates Page Rank

• http://www.hubspot.com/blog/bid/4481/Google-Search-Results-Update
• Marketing Takeaway: Page Rank is not that important, and the public data is 3-6+ months old.  Don't obsess over it.

L.A. to Ban Billboards

• http://daveibsen.typepad.com/5_blogs_before_lunch/2009/01/us-9th-circuit-court-of-appeals-says-los-angeles-outdoor-ad-ban-ok.html
• Marketing Takeway: Even LA, not known for being understated, thinks outbound advertising is annoying.  Build your inbound marketing capabilities today.
  

Grocery Store Scanning

• http://internetfoodassociation.wordpress.com/2009/01/05/a-new-way-to-grocery-shop/#more-1189
• Marketing Takeaway: With consumers blocking interruptions more, you need to find unique ways to reach them with your promotions - especially based on their permission.

Where the Hell is Matt? An elaborate hoax?

• http://blog.amateurtraveler.com/2009/01/05/matt-harding-where-the-hell-is-matt-an-elaborate-hoax/
• Marketing Takeaway: Contoversy drives traffic, but be careful about what reputation you build.

Is Social Media free?

• http://continuousbeta.wordpress.com/2008/12/29/social-media-isnt-free-but-it-is-terribly-efficient/
• http://www.marketingprofs.com/9/social-media-roi-whats-return-on-ignoring-alston.asp
• Marketing Takeaway: Inbound marketing takes time, but the ROI is very high.
  

Is the economy going to affect Super Bowl ads?

• http://daveibsen.typepad.com/5_blogs_before_lunch/2009/01/some-hesitate-to-buy-super-bowl-ad-spots-others-jump-at-a-chance.html
  
• Marketing Takeaway: Outbound marketing is expensive!
  

Forum Fodder

• What are the best practices for making sure older (but really great) blog content is easily found by new blog readers?
• http://success.hubspot.com/Customer-Discussion-Forum/forumid/97/postid/6465/view/topic
• http://www.cilk.com/
  

Marketing Tip of the Week

• Try dynamic keyword insertion in your PPC ads to improve click through rate.
• http://blog.hubspot.com/blog/tabid/6307/bid/4491/Google-AdWords-PPC-Tip-Dynamic-Keyword-Insertion.aspx