Episode #23 - January 16, 2009
(Show Length: 28 minutes 42 seconds)
Intro
- How to interact on Twitter - @karenrubin @mvolpe @cspenn @themshow
- Remember to subscribe in iTunes - http://itunes.hubspot.tv
- Guest Co-Hosts - Chris Penn and John Wall from Marketing Over Coffee
Marketing Over Coffee
- So tell us which podcasts you both do?
- How long have you each been podcasting?
- What have been the biggest challenges about getting started it?
- Once you got started how did you get more viewers?
- Advice for people looking to get started?
- What the most scandalous or controversial thing that has ever happened on your show?
Headlines
Be Careful What You Post!
- http://shankman.com/be-careful-what-you-post/
- http://twitter.com/laurelmackenzie/status/1123610902
- Marketing Takeaway: Remember Social Media is an open forum and be careful what you post.
Magazine Ad Pages Decline 12% in 2008
- http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090114/FREE/901149995/1404/dailynewsarchive
- Marketing Takeaway: Outbound marketing is on the decline. But you might be able to pick up some bargains on ads if do you want to buy them.
Adults and Social Networks
- http://www.clickz.com/3632374
- Marketing Takeaway: Social Media is used by a meaningful percentage of nearly all demographics.
Red Saber Marketing Tactics
- Where does Red Saber come from?
- What are some examples companies that have used them before?
- As a marketer how do you know where the line is?
- Do Red Saber tactics apply differently for Inbound and Outbound marketing techniques.
- http://www.zimbio.com/member/CamaroGMachine/articles/3974872/Red+Saber+Tactics
Marketing Tip of the Week
Podcasting is a great way to interact with your customers and easier to do than you think!
Closing
Originally published Jan 17, 2009 12:08:00 PM, updated July 04 2013