HubSpot TV - Facebook Frenzy and Measuring Authority

Intro

• How to interact on Twitter - @karenrubin @mvolpe
• Remember to subscribe in iTunes - http://itunes.hubspot.tv
• HubSpot 1K Customers Party! (Note: The event is February 19th - http://hubspot1k.eventbrite.com )
  
• C.C. Chapman coming to HubSpot TV next week

Mailbag

• Mike's Mom - Can I join two location-based networks on Facebook? 
• Karen's Dad - What's a Facebook fan page, and should I have one?

Headlines

Search Engine Marketshare

• http://blog.compete.com/2009/01/16/december-search-market-share-google-yahoo-live-ask-aol/
• Google continues to distance itself from the pack
• Google has 70% marketshare and served 7.9 billion searches in December
• The next closest was Yahoo with 18% marketshare
• Google AdSpending was down 8% though... http://www.marketingpilgrim.com/2009/01/search-spending-down-8-in-q4-will-googles-earnings-report-reflect-the-same.html
• Marketing Takeaway: Search marketing is important, and if you just spend time on Google you'll get 70-90% of what you need.

Blogging a Mix of Content is More Effective

• http://blog.hubspot.com/blog/tabid/6307/bid/4515/Wondering-What-to-Blog-About-Make-Sure-It-s-a-Mix.aspx
• Judge blog posts by traffic and inbound links
• Marketing Takeaway: Just like a venture capitalist or a movie studio executive, bloggers don't know which projects will be most successful. The only way to deal with such uncertainty is to create a portfolio of different posts -- you gotta mix it up!

Facebook Grader Launch

• http://mashable.com/2009/01/19/facebook-grader/
• http://www.techcrunch.com/2009/01/19/facebook-grader-for-the-sad-sad-people-out-there/
• http://www.mikevolpe.com/bid/8093/Why-Michael-Arrington-from-TechCrunch-is-Wrong-About-Facebook-Grader
• Marketing Takeaway: Be nimble! Throw some things out there, and think about how to turn a negative into a positive.

Akamai Deliviers Record Steaming Numbers During the Inauguration

• http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20090120006023&newsLang=en
• Akamai delivered a peak of over 7 million simultaneous streams
• http://www.emarketer.com/Article.aspx?id=1006848
• 67% of marketers will focus their online efforts on video in 2009
• Marketing Takeaway: Online video is becoming more and more mainstream and accessible. Think about using video in 2009 so you don't miss the trend.

Belkin Gets Caught Cheating

• http://econsultancy.com/blog/3148-belkin-a-case-study-in-social-media-sin
• Belkin got caught using Amazon's Mechanical Turk to pay for positive reviews on Amazon.com.
• Marketing Takeaway: Be authentic. If not, you will get caught.  If your product doesn't get good reviews, fix the product.

What is "Authority"?

• Facebook Grader, Twitter Grader
• Authority vs. Followers
• Seth Godin's "Sneezers" - who sneezes a lot, who sneezes near a lot of people, whose sneezes are most infectious?
• http://www.churchofcustomer.com/2009/01/what-is-authority-really.html
• http://www.mikevolpe.com/bid/8093/Why-Michael-Arrington-from-TechCrunch-is-Wrong-About-Facebook-Grader
• Marketing Takeaway: Use authority to measure the impact of the influencers in your market and prioritize your marketing activity using that measure.

Marketing Tip of the Week

• Use some tools to measure the authority of your customers, media and influencers.

Forum Foddder 

• Will links on my Facebook and Twitter pages to my website pass me SEO authority?
• http://success.hubspot.com/Customer-Discussion-Forum/forumid/97/postid/6761/view/topic

Closing