The other day, I wrote a blog post, which will never see the light of day. It was a rant in the purest form of the word "rant" about how most b2b marketing managers don't really care about the future of their company.
Yes. That's too extreme.
But, as a salesperson who sells
marketing software to marketers
, it's pretty frustrating to me that most marketing managers do NOT have a pipeline of leads for their sales team. It's super frustrating for me when they aren't prepared to change the way they do things so they can fix this problem. Or when they don't actually think this is a problem.
I was checking out our backlinks today and saw a few posts from
BNET's Sales Machine blog
. I realize I'm not alone in my frustrations, as you can see from their headlines:
The post that particularly struck a chord was the one about whether marketers produce good leads. Here's the highlight that struck me:
Jim Dickie of
, speaking at the recent
Sales 2.0 Conference
, revealed the results of a survey of 600 sales and marketing groups. According to that research, the marketers think they produce 38 percent of the leads that actually turn into customers. Not surprisingly, sales pros think the number is smaller - only 23 percent.