HubSpot TV - Can You Keep Up With Google?

Episode #26-February 6, 2009 
(Show Length: 23 minutes 55 seconds) 

Intro

• How to interact on Twitter - @karenrubin @mvolpe
• Remember to subscribe in iTunes - http://itunes.hubspot.tv
• HubSpot 1K Customers Party! FEB 19th
• Next week David Meerman Scott @dmscott
• Big week at HubSpot - 2 SEMMY's and a 10 top SEO Company nomination!
  

Mailbag

• @thatrobguy - thought you'd dig this clever tip on passing link juice via Facebook: http://www.localseoguide.com/facebook-pages-local-search-engine-optimization/ also, LinkedIn passes link authority fr profile. Tip:change the link text to something keyword-rich like this: http://is.gd/1b2U
  

Headlines

Personal Branding & SEO

• http://online.wsj.com/article/SB123379331364449967.html
• Marketing Takeaway: Make sure to use inbound marketing for your personal brand too.
  

Every business should have a blog

• http://blog.holtz.com/index.php/weblog/the_time_has_come_blogging_is_a_business_requirement
• Marketing Takeaway: Every business should have a blog, so get started!
  

Republicans Outnumber Democrats on Twitter

• http://tech.yahoo.com/blogs/patterson/35925
• http://www.hubspot.com/blog/bid/4549/HubSpot-Twitterers-Land-a-Visit-From-the-Governor
• Marketing Takeaway: Get started on social media sites before your competition so you have an advantage.
  

Intuit Facebook/Twitter Contest

• http://www.insidefacebook.com/2009/01/29/intuits-super-status-contest-aiming-for-product-placement-in-facebook-status-updates/
• Marketing Takeaway: Try to get your users involved in contests, and use the social media sites they use to enable that.
  

#googmayharm

• http://blog.hubspot.com/blog/tabid/6307/bid/4550/Google-May-Harm-Your-Computer-GOOGMAYHARM.aspx
• Marketing Takeaway: Be nimble and capitalize on trends.  And be careful before you release new products to large numbers of people.
  

Google & AJAX

• http://searchengineland.com/google-ajax-search-results-death-to-search-term-tracking-16431
• Marketing Takeaway: There is not much you can do, but keep in touch with Internet trends in case Google or other large sites make changes that affect tracking and statistics.
  

Inbound Marketing Kit

Learn more about inbound marketing and how to combine blogging, SEO and social media for results.  Download our  inbound marketing kit .