In the B2B world,  BreakingPoint Systems  is emerging as one of the most innovative and successful practioners of  inbound marketing .

Despite a customer base reticent of marketing (network equipment manufactures and service providers), they've used tools like blogs and Twitter, combined with some traditional techniques like events and email, to drive significant growth in their business. Their success was highlighted in a  Marketing Sherpa case study  earlier this year.

I had a chance recently to stop by the BreakingPoint offices, and spoke with two of their marketing gurus,  Pam O'Neal  and  Kyle Flaherty . You can see some of the highlights of our conversation in the video below.

Although BreakingPoint is a HubSpot customer, this video doesn't touch on their use of HubSpot software. We have a marketing software case studies  page for that.

TweetIt from HubSpot

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Originally published Feb 11, 2009 9:11:00 AM, updated June 10 2021

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Inbound Marketing Free Marketing Software