Despite a customer base reticent of marketing (network equipment manufactures and service providers), they've used tools like blogs and Twitter, combined with some traditional techniques like events and email, to drive significant growth in their business. Their success was highlighted in a Marketing Sherpa case study earlier this year.
I had a chance recently to stop by the BreakingPoint offices, and spoke with two of their marketing gurus, Pam O'Neal and Kyle Flaherty . You can see some of the highlights of our conversation in the video below.
Originally published Feb 11, 2009 9:11:00 AM, updated June 10 2021