HubSpot TV - World Wide Rave with David Meerman Scott

Episode #27 - February 13, 2009
(Show Length: 29 minutes 07 seconds)  

Intro

  • How to interact on Twitter - @karenrubin @mvolpe @dmscott
  • Remember to subscribe in iTunes - http://itunes.hubspot.tv
  • HubSpot 1K Customers Party! February, 19th

David Meerman Scott (Blog: Web Ink Now )

  • What is a World Wide Rave ?
  • Whats the secret to making viral content?
  • What Tips do you have for companies trying to make viral content?
  • Is there a particular type of content that is more likely to go viral?
  • What is some of your favorite viral things?

Valentines Day Promotions

Google Penalizes Google Japan for Buying Links

Charging for Twitter?

FTC Gives Final Warning to Ad Industry

  • http://www.marketingpilgrim.com/2009/02/ftc-gives-its-final-warning-to-ad-industry.html
  • FTC has a lot of concerns about using data and collection of data for behavioral advertising
  • Disclosure and easy opt-out
  • Reasonable security of data, limited data retention
  • Affirmative express consent for privacy policy changes
  • Affirmative express consent before using sesitive data for behavioral advertising
  • Marketing Takeaway: Pay attention to privacy rules - but this is not a big deal for most small businesses. 

Dalai Lama on Twitter?

Marketing Tip of the Week

  • Take steps to try to start a World Wide Rave!

Closing

  • What are you doing for Valentine's Day?

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